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Offers for mobile phones, clothes, shoes and jewellery are the most likely to be fraudulent, according to the Action Fraud group
People are being urged to beware of fake products and websites in the run-up to Christmas.
Offers for mobile phones, clothes, shoes and jewellery are the most likely to be fraudulent, according to the Action Fraud group.
Along with City of London police, it is appealing to people to give more thought to where they source presents.
In 2016, it is estimated that nearly £16 million was lost to Christmas shopping fraud.
Common items reported to the agency include fake Yeezy trainers, Kylie Jenner make-up, air dryers, drones and Fitbit watches.
Latest figures suggest that Christmas fraud increased by 25% between 2015 and 2016. Analysis of last year's crimes also suggests that 65% of crimes at Christmas were linked to online auctions.
The #ThoughtThatCounts campaign is encouraging gift-buyers to pause during the festive rush to consider the source of their goods.
It is releasing a series of videos aimed at illustrating that one small mistake can mean that a thoughtful gift never turns up.
Stick to trusted companies and organisations when shopping online - look for a phone number, website, UK postal address and what other people have said about the company online if you have never heard of them before.
Black Friday and Cyber Monday are particular hot spot times for criminals to try and scam people after a bargain online.