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Don’t get burnt before you’re on the beach: Action Fraud reports over £15m lost to holiday fraud in the past year

Action Fraud, the national reporting centre for fraud and cybercrime, has today published new data showing that in the last financial year, it received 6,457 reports of holiday fraud, amounting to over £15m lost.

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Victims reported losing a total of £15,319,057, a 41 per cent increase on last year's results, which amounts to an average loss of £2,372 per victim. From May – August alone, more than £4.6m was lost.

With the summer months seeing the highest levels for holiday fraud reports, Action Fraud has launched a national awareness campaign today to urge the public to think twice before booking a holiday, so consumers don't get burnt before they are on the beach.

Data revealed that the top 10 hotspots of people being caught out by holiday fraud in the UK were as follows: London, West Midlands, Greater Manchester, Thames Valley, West Yorkshire, Hampshire, Essex, Sussex. Avon and Somerset and Kent.

Interestingly, People in their 20s and 40s who reported losses accounted for 44 per cent of all reports, further dispelling the myth that only older people are targeted by fraudsters.

Holiday fraud encompasses many different tactics employed by criminals to dupe unsuspecting members of the public. The most frequent frauds are clone comparison websites, airline websites and holiday websites.

At a quick glance it would appear you are on a trusted site, whereas in reality the URL has been changed. Here, victims assume they are on the genuine site and willingly hand over money at a great cost.

Fake confirmation emails or booking references are even sent, which has resulted in some cases of victims only realising they have fallen victim to fraud when they are at the airport to check in for their flight to be told that their booking does not exist.

An emerging trend is fraudsters using counterfeit Air Travel Organisers' Licensing (ATOL) protect numbers on their fake webpage. All credible and trusted companies are provided with a number that shows the company has passed the regulatory checks by ATOL, with this number being unique to the website. Recently, fake websites have used duplicate or fabricated numbers which have been edited onto an ATOL logo.

ATOL recommends double checking all numbers on websites and with travel operators before handing over any money. If you do pay, use a credit card as this can offer greater protection should you lose your money.

Top tips to avoid falling victim to holiday fraud

Do your own research: Booking your trip via a company you haven't used before? Do some research to check they're legitimate. Read feedback from sources that you trust, such as consumer websites. You can find a company's official website by searching for them on Google or another trusted search engine.

Look for the logo: Check whether the company is an ABTA Member. Look for the ABTA logo on the company's website. If you have any doubts, you can verify membership of ABTA online on their website. If you're booking a flight as part of a package holiday and want more information about ATOL protection, or would like to check whether a company is an ATOL holder, visit the ATOL or CAA website.

Pay safe: Book your holiday with a credit card, if you have one. Most major credit card providers protect online purchases, and are obliged to refund you in certain circumstances. Using a creditcard (rather than a debit card) also means that if your payment details are stolen, your main bank account won't be directly affected

Secure your email: If your email is hacked, it could allow a criminal to access information about your holiday booking. Use 3 randoms words to create a strong password for your email that's different to all your other passwords. If you're offered 2-step verification to protect your email and social media accounts, always use it.

For a full list of tips to avoid becoming a victim of fraud, please visit or

If you think you've been a victim of fraud, contact your bank immediately and report it to Action Fraud online at or by calling 0300 123 2040, or call Police Scotland on 101.