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Gradient: is the celebrity lookalike app safe?

An app that tells you what celebrity you look like is the latest viral face recognition trend.

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Gradient Photo Editor offers a few different features, but the main one attracting users is the celebrity Doppelganger feature, where users can upload a picture of themselves and see which famous faces they most resemble.

Currently ranked the number-one top free app, despite it charging you around $20 a month after the initial three-day trial, the app has become popular seemingly overnight.

Similar to FaceApp, which allowed users to see how they might look when they get older, people are keenly sharing their results online, including celebrities themselves.

But as with the hugely popular ageing app, users are now left wondering - is Gradient safe?

According to Gradient’s terms of use, the app “does not claim ownership of Your Content that you upload or stylise through the Service".

However, it then goes on to state: "You hereby grant to Gradient a non-exclusive, fully-paid and royalty-free, transferable, sub-licensable, worldwide license to use Your Content to provide our Service, subject to the Privacy Policy."

The app is created by a developer called Ticket to the Moon Inc, but little is known about the company.

While it may be fun to see which celebrity you resemble, it is also important to be wary of where you upload photos of yourself.